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Nmbrs brand guidelines
Last updated: March 18, 2026

Photography

Everything we do at Nmbrs has one goal: making people happy – our employees, our customers, and their employees.

Like our product, our brand puts people right in the center of the experience. That's why we use a lot of photography (and videography) in our branding.

Guidelines

To ensure consistency there are a few easy guidelines to follow for photography:

Nmbrs Photography is:
  • Bright & Warm
    Bright & Warm people — smart, smiling and compassionate
    Bright & Warm photos — as if every day is a sunny day
  • Colorful
    Colorful people — as diverse as our employees
    Colorful photos — colors that pop, never black and white
  • Energetic
    Energetic people — caught in the action, never overly posing
    Energetic photos — that really resonate and move the viewer emotionally
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Using warm colors in photography complements our cool graphic branding

A few rules of thumb to help you decide which photo to use:
  • Use photography instead of illustrations — our narrative illustrations are only meant for illustrating more abstract and complex concepts and stories.
  • Prioritize authenticity — use photos from the ever-expanding Nmbrs of Visma libraries where possible. When using stock photos, try to steer away from overacted scenarios.
  • Check actual diversity — check what photos are used in the content yours will be next to. Our offices are from the blonds of Stockholm to the hazels of Lisbon, so be keen to give everyone a spotlight.

Examples

Download from: Google Drive (for employees only)
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Some examples of our current images with our own employees

Download from: Pexels and Unsplash

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Stock photography examples that matches our vibe