Nmbrs Brand

Logo versions

Our logo consists of a wordmark and the ‘N’ icon. The vertical lockup is the primary logo and should be used whenever possible. The horizontal lockup is the secondary option, intended for layouts with limited vertical space, such as narrow formats, footers or bottom-of-page placements.

Color Combinations

Duotone on light backgrounds
Our preferred and most functional logo version. Use it on light backgrounds whenever possible.

Duotone on Dark Backgrounds

On content with dark backgrounds, use the inverted version.

Logo on Blurple Backgrounds

For expressive moments where the logo needs to shine big on fully Blurple backgrounds (e.g. flags, app splash screen) use the dark blue monotone version on Blurple.

Minimum Margin

We maintain clear spacing around our logo by ensuring a minimum margin of 1x the width and length of the ‘n’ from our wordmark. This provides the logo space to breathe.

Icon

The icon should not be used separately from the wordmark. However, exceptions can be made for very small applications where the full logo would not be legible, such as favicons.

Written Styling

When we strip away all visual identity, what’s left is our name in a text. That’s why we need to be extremely consistent in the way we treat our written name.

When reproduced in text, the Nmbrs brand name and all product labels should always be written in Title Case, with an initial capital followed by lowercase letters. 
This applies to both the master brand (Nmbrs) and product labels (e.g. Nmbrs Payroll, Nmbrs HR).

Consistent capitalization helps maintain brand recognition and reflects the visual identity of the logotype. 
Avoid writing the brand name or product labels in all capitals, all lowercase, or any other variation unless required by technical limitations.

✅ Nmbrs

❌ NMBRS

❌ nmbrs

✅ Nmbrs Accounting

❌ Nmbrs ACCOUNTING

❌ nmbrs ACCOUNTING

❌ NMBRS ACCOUNTING

❌ NMBRS accounting

❌ nmbrs accounting